Kevin Kozlen

MA, CISM, SSAP, AINS, FLMI


Dynamic communications strategist with 20+ years of success driving business growth, behavior change, and organizational transformation through compelling, audience-focused storytelling. Recognized for elevating executive, internal, and cybersecurity communications, my strengths include:aperiam

  • Corporate communications
  • Internal employee communications
  • Executive and board communications
  • Communication strategy
  • Marketing content development
  • Cybersecurity communications
  • Organizational change management
  • Copywriting and speechwriting
  • Crisis and incident communications
  • Employee narratives and engagement
  • Cross-functional collaboration
  • Planning and project management
  • Thought leadership/social engagement
  • Multimedia design and production
Kevin Kozlen

PROFESSIONAL EXPERIENCE

3M | Maplewood, MN (Remote)
Cyber Risk Communications Manager | 7/2024 – Present

  • Lead enterprise cybersecurity communications and awareness for 65,000+ employees/contractors, delivering campaigns, security alerts, phishing simulations, and annual and role-based learning aligned to business risk.
  • Partner with CISO and senior technology leadership to translate security strategy, emerging threats, and policy/standard updates into enterprise messages and leader-ready narratives, toolkits, presentations, and intranet-ready content that drives adoption and accountability across regions and functions.
  • Built a centralized cybersecurity hub to simplify employee guidance and connect behaviors to policies and controls.
  • Collaborate with IT, HR, Communications, Privacy, Legal, and Compliance teams to strengthen the security posture of the company.

Dell Technologies | Austin, TX (Remote)
Executive Communications Manager | 2/2022 – 7/2024

  • Directed executive communications for the Chief Security Officer (CSO), including strategy updates, Board of Directors meeting materials, employee communications, and presentations that simplified complex strategy, risk, and investment tradeoffs.
  • Distilled sophisticated security and technology topics into plain-language storylines and narratives that enabled decision-making and consistent alignment among executive leadership and the Board of Directors.
  • Crafted narratives that optimized the CSO’s influence and led to increased investments in security.
  • Partnered with security leaders to shape human risk awareness and training messages for employees and leaders, reinforcing accountability and consistent behaviors.

Caterpillar | Peoria, IL (Remote)
Global Cybersecurity Projects Manager | 7/2021 – 2/2022

  • Led a global security awareness and role-based training program for 25,000+ employees, ensuring learning coverage for specialized roles and compliance expectations across business units.
  • Created learning roadmaps aligned with industry frameworks, blending eLearning, interactive media, and communications to increase completion and relevance.
  • Reported performance metrics and compliance data to leadership and supported audit readiness with clear evidence and documentation.

State Farm Insurance | Bloomington, IL
Senior Communications Strategist | 10/2016 – 7/2021

  • Advised executive leadership using insight-driven research communications that supported strategic decision-making and contributed to $20M+ in premium growth.
  • Led a human cyber risk management program for 150,000 associates, delivering threat alerts, training content, and security culture messaging at scale, resulting in a 20% increase in reported phishing.
  • Developed videos, newsletters, and intranet content to sustain engagement and normalize secure behaviors.
  • Led communications for an enterprise initiative consolidating highly regulated legal/compliance requirements into a single GRC platform to centralize requirements, evidence collection, and performance monitoring.

Advocate Health Care | Chicago, IL
Director of Public Affairs and Marketing | 9/2014 – 10/2016

  • Led the Public Affairs and Marketing team and drove financial growth, associate and physician engagement, and public relations for the central Illinois region of a $5B+ health care system.
  • People leader, responsible for setting objectives, measuring key results, and managing performance to exceed all goals, including securing over $600,000 in earned media annually, increasing urgent care volume by 57%, heart scans by 180%, mammography appointments by 160%, and men’s health appointments by 550%.

State Farm Insurance | Bloomington, IL
Executive Communication Strategist | 1/2012 – 9/2014

  • Communication strategy, research, writing, and measurements for the CIO, CTO, and the VP of Innovation, including speeches, reports, and presentations for internal and external audiences.
  • Guided a dynamic communications team through an enterprise-wide digital transformation, fostering collaboration and communications that improved employee engagement and drove organizational change.
  • Designed communications measurement systems to evaluate clarity and effectiveness of executive messaging.

State Farm Insurance | Bloomington, IL
Marketing Content Manager | 4/2005 – 1/2012

  • Spearheaded strategic planning and execution of marketing communications and advertising materials for TV, print, the Web, social media, and sponsorships, driving impactful cross-channel campaigns.
  • Conceptualized and produced numerous award-winning marketing, advertising, and storytelling efforts, consistently delivering compelling narratives that resonated with target audiences, including a teen driver safety campaign for over 15 million teen drivers.
  • Pioneered the establishment of State Farm’s social media team, introducing content strategies for growth.

IDP Group Marketing & Communications | Columbia, MO
Account Planner & Manager  | 2003 – 4/2005

  • Led the strategic development of marketing and communications for clients and supervised the budgeting, research, planning, presentation, and evaluation of all projects for clients.
  • Developed strategies and creative briefs and conducted consumer and market research, including new business strategies for a client, which resulted in over $1 million of additional revenue in the first year.
  • Researched and developed SEO and an SEM campaign with pay-per-click (PPC) ads for clients, increasing one client’s monthly sales 280%.

Kozlen Communications LLC | Bloomington, IL
Freelance Consultant | 2002 – Present

  • Marketing, public relations, content development, and social media engagement for small and medium-sized businesses.
  • Web development and content marketing with multichannel distribution.
  • Created and maintain niche websites and services, including https://besecurityaware.com and https://securityawarenesshelp.com.


EDUCATION AND PROFESSIONAL DEVELOPMENT

Master of Arts | Marketing Communications | University of Missouri – Columbia | Columbia, MO
Bachelor of Journalism | Broadcast Journalism | University of Missouri – Columbia | Columbia, MO

  • Certified Information Security Manager (CISM)
  • SANS Security Awareness Professional (SSAP)
  • Associate in General Insurance (AINS)
  • Fellow, Life Management Institute (FLMI)
  • Design Management Institute (DMI) – Leadership Workshop
  • Hillsdale College, Dow Leadership Program

SKILLS AND PROFICIENCIES

  • Microsoft Office (Word, PowerPoint, etc.)
  • Adobe Creative Suite (Photoshop, Premiere, etc.)
  • Articulate 360 Platform
  • Communications strategy development
  • Writing for press releases and speeches
  • Research synthesis and reporting
  • Social media management
  • Multimedia content development
  • Field and studio video production
  • Video production and editing