Kevin Kozlen
MA, CISM, SSAP, AINS, FLMI
Dynamic communications strategist with 20+ years of success driving business growth, behavior change, and organizational transformation through compelling, audience-focused storytelling. Recognized for elevating executive, internal, and cybersecurity communications, my strengths include:aperiam
- Corporate communications
- Internal employee communications
- Executive and board communications
- Communication strategy
- Marketing content development
- Cybersecurity communications
- Organizational change management
- Copywriting and speechwriting
- Crisis and incident communications
- Employee narratives and engagement
- Cross-functional collaboration
- Planning and project management
- Thought leadership/social engagement
- Multimedia design and production
PROFESSIONAL EXPERIENCE
3M | Maplewood, MN (Remote)
Cyber Risk Communications Manager | 7/2024 – Present
- Lead enterprise cybersecurity communications and awareness for 65,000+ employees/contractors, delivering campaigns, security alerts, phishing simulations, and annual and role-based learning aligned to business risk.
- Partner with CISO and senior technology leadership to translate security strategy, emerging threats, and policy/standard updates into enterprise messages and leader-ready narratives, toolkits, presentations, and intranet-ready content that drives adoption and accountability across regions and functions.
- Built a centralized cybersecurity hub to simplify employee guidance and connect behaviors to policies and controls.
- Collaborate with IT, HR, Communications, Privacy, Legal, and Compliance teams to strengthen the security posture of the company.
Dell Technologies | Austin, TX (Remote)
Executive Communications Manager | 2/2022 – 7/2024
- Directed executive communications for the Chief Security Officer (CSO), including strategy updates, Board of Directors meeting materials, employee communications, and presentations that simplified complex strategy, risk, and investment tradeoffs.
- Distilled sophisticated security and technology topics into plain-language storylines and narratives that enabled decision-making and consistent alignment among executive leadership and the Board of Directors.
- Crafted narratives that optimized the CSO’s influence and led to increased investments in security.
- Partnered with security leaders to shape human risk awareness and training messages for employees and leaders, reinforcing accountability and consistent behaviors.
Caterpillar | Peoria, IL (Remote)
Global Cybersecurity Projects Manager | 7/2021 – 2/2022
- Led a global security awareness and role-based training program for 25,000+ employees, ensuring learning coverage for specialized roles and compliance expectations across business units.
- Created learning roadmaps aligned with industry frameworks, blending eLearning, interactive media, and communications to increase completion and relevance.
- Reported performance metrics and compliance data to leadership and supported audit readiness with clear evidence and documentation.
State Farm Insurance | Bloomington, IL
Senior Communications Strategist | 10/2016 – 7/2021
- Advised executive leadership using insight-driven research communications that supported strategic decision-making and contributed to $20M+ in premium growth.
- Led a human cyber risk management program for 150,000 associates, delivering threat alerts, training content, and security culture messaging at scale, resulting in a 20% increase in reported phishing.
- Developed videos, newsletters, and intranet content to sustain engagement and normalize secure behaviors.
- Led communications for an enterprise initiative consolidating highly regulated legal/compliance requirements into a single GRC platform to centralize requirements, evidence collection, and performance monitoring.
Advocate Health Care | Chicago, IL
Director of Public Affairs and Marketing | 9/2014 – 10/2016
- Led the Public Affairs and Marketing team and drove financial growth, associate and physician engagement, and public relations for the central Illinois region of a $5B+ health care system.
- People leader, responsible for setting objectives, measuring key results, and managing performance to exceed all goals, including securing over $600,000 in earned media annually, increasing urgent care volume by 57%, heart scans by 180%, mammography appointments by 160%, and men’s health appointments by 550%.
State Farm Insurance | Bloomington, IL
Executive Communication Strategist | 1/2012 – 9/2014
- Communication strategy, research, writing, and measurements for the CIO, CTO, and the VP of Innovation, including speeches, reports, and presentations for internal and external audiences.
- Guided a dynamic communications team through an enterprise-wide digital transformation, fostering collaboration and communications that improved employee engagement and drove organizational change.
- Designed communications measurement systems to evaluate clarity and effectiveness of executive messaging.
State Farm Insurance | Bloomington, IL
Marketing Content Manager | 4/2005 – 1/2012
- Spearheaded strategic planning and execution of marketing communications and advertising materials for TV, print, the Web, social media, and sponsorships, driving impactful cross-channel campaigns.
- Conceptualized and produced numerous award-winning marketing, advertising, and storytelling efforts, consistently delivering compelling narratives that resonated with target audiences, including a teen driver safety campaign for over 15 million teen drivers.
- Pioneered the establishment of State Farm’s social media team, introducing content strategies for growth.
IDP Group Marketing & Communications | Columbia, MO
Account Planner & Manager | 2003 – 4/2005
- Led the strategic development of marketing and communications for clients and supervised the budgeting, research, planning, presentation, and evaluation of all projects for clients.
- Developed strategies and creative briefs and conducted consumer and market research, including new business strategies for a client, which resulted in over $1 million of additional revenue in the first year.
- Researched and developed SEO and an SEM campaign with pay-per-click (PPC) ads for clients, increasing one client’s monthly sales 280%.
Kozlen Communications LLC | Bloomington, IL
Freelance Consultant | 2002 – Present
- Marketing, public relations, content development, and social media engagement for small and medium-sized businesses.
- Web development and content marketing with multichannel distribution.
- Created and maintain niche websites and services, including https://besecurityaware.com and https://securityawarenesshelp.com.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Master of Arts | Marketing Communications | University of Missouri – Columbia | Columbia, MO
Bachelor of Journalism | Broadcast Journalism | University of Missouri – Columbia | Columbia, MO
- Certified Information Security Manager (CISM)
- SANS Security Awareness Professional (SSAP)
- Associate in General Insurance (AINS)
- Fellow, Life Management Institute (FLMI)
- Design Management Institute (DMI) – Leadership Workshop
- Hillsdale College, Dow Leadership Program
SKILLS AND PROFICIENCIES
- Microsoft Office (Word, PowerPoint, etc.)
- Adobe Creative Suite (Photoshop, Premiere, etc.)
- Articulate 360 Platform
- Communications strategy development
- Writing for press releases and speeches
- Research synthesis and reporting
- Social media management
- Multimedia content development
- Field and studio video production
- Video production and editing